TÜBİTAK 1002 PROJELERİMİZ
Investigation of the Effect of Visual Cues on Consumer Decisions with Eye Tracking and Electroencephalography (EEG)
Proje kapsamında tüketicilerin karar verme süreçlerinde görsel ipuçlarının etkileri, göz takip ve elektroensefalografi ölçümlerinin entegre edilmesi ile incelenecektir. Elde edilen sonuçlar ile birçok ürün arasından seçim yapmak durumunda kalan tüketicinin karar süreçleri üzerinde etkene sahip unsurların ortaya çıkarılması beklenmektedir.
Value Creators for Firms in Electronic WOM: Avoidant and Anxious Individuals
With the development of the Internet, electronic word of mouth (eWOM) has become the most important source of information for consumer purchasing decisions. At this point, the aim of this study supported within the scope of TÜBİTAK Rapid Support Program The electroencephalography (EEG) method is to address the eWOM behaviors exhibited by consumers based on the self-overlap and attachment styles they experience with brands.
TÜBİTAK 2209 PROJECTS - BİLİMSEL ARAŞTIRMA PROJELERİMİZ
An EEG Study Proposal on the Effects of Exposure to Violent Content on Impulsive Aggression and Hostile Attribution Bias
Within the perfpective of the TÜBİTAK University Students Research Projects program, the aim of this project is to support the education of violent content showing social media, both behaviorally and on target, with the bias towards aggressive intent and harsh aggression. A study with educational content with trainings for the events experienced.
Investigation of the Effect of Celebrity Use in Communication Campaigns Violence Against Women: A Neuroscientific Approach
The main purpose of this project, supported by the TUBITAK 2209 program; The electroencephalography (EEG) method is to investigate whether the usual communication campaign designs on violence against women undertake a function to reinforce rather than create the targeted change.
Emotion Detection with Thermal Camera
The human face, in addition to being important in interpersonal interaction thanks to its facial expressions, also provides valuable information for human-computer interaction thanks to the points on the face that vary according to their emotional state. From this point of view, the aim of the project is to detect the differences in temperature changes on the face of individuals by means of a thermal camera system, and to create a database for future research based on mood changes.
Investigation of the Effect of Individuals' Empathy Levels on the Perception of eWOM Messages by Electroencephalography (EEG)
There are many demographic and psychological factors that shape the impact of eWOM messages on consumer decisions. Within the scope of this study, which is carried out as a scientific research project, it is aimed to deal with the effect of empathy levels of consumers on positive and negative eWOM messages with the Electroencephalography (EEG) method, one of the neuromarketing techniques.
Organizational Neuroscience: Exploring the Effect of Hierarchy on Pain-Based Empathy in Informal Organizations Using Electroencephalography (EEG) and eye tracking
There are many factors that affect the shaping of the emotions and behaviors of individuals in organizational life. In this study, based on the organizational neuroscience perspective, the effect of hierarchical status on pain-based empathy levels was evaluated with electroencephalography (EEG) and eye tracking systems.
Neurometric and Biometric Measurement of the Effectiveness of Covid-19 Information Messages by Social Classes
The aim of this study is to examine the effectiveness of the public service announcements, which were carried out to increase social awareness and strengthen the fight against the COVID-19 virus, which was diagnosed as a pandemic by the World Health Organization (WHO), in providing behavior change related to the pandemic. For this purpose, the effects of discourse strategies featured in public service ads on behavior change are discussed through electroencephalography (EEG), skin conductivity (GSR) and eye tracking systems.