Human behavior is a complex phenomenon, difficult to follow and predict, both in terms of its antecedents and outcomes. BİLDAM is able to analyze human behavior at neurometric, biometric and psychometric levels as a result of multidisciplinary studies carried out with its R&D infrastructure and expert staff. 

• It enables to understand and predict consumer behavior.
• It enables the most effective use of budgeting tools.
• It supports businesses in correct brand positioning, product development and pricing.
• It enables the most effective use of budgeting tools.
• It can contribute to the development of the most suitable and ideal product designs and to optimize their costs.
• Contrary to classical marketing research, neuromarketing methods can reveal how companies perceive their products, their deficiencies and strengths before launching their products to the market.
• The deficiencies of the product available in the market can be determined, and the measurements made to eliminate the relevant deficiencies can reveal precise results within the margins of error calculated beforehand.