He works as an Associate Professor in the Department of Business Administration at Eskişehir Osmangazi University, İ.İ.BF. He graduated from Eskişehir Osmangazi University, Department of Business Administration in 2008. He completed his master's education at Hacettepe University and his doctoral education at Eskişehir Osmangazi University. He was visiting researcher at Seoul Hanyang University during his doctoral studies and at the University of Massachusetts and University of Michigan during his postdoctoral research. He continues his research on consumer behavior, neuromarketing and decision making processes.