She was born in 1985 in Eskişehir. She completed her undergraduate education at Uludağ University in 2008. She completed her master's degree at Eskişehir Osmangazi University in 2012 and PhD at Trakya University in 2019. She is currently a student of Anadolu University Advertising and Public Relations Doctorate Program. She continues her studies focused on neuromarketing and consumer behavior.